In 1873, Levi Strauss & Co. and Jacob Davis received a U.S. patent to add metal rivets to work pants that would keep pockets from ripping. Levi Strauss and a Reno Nevada-based Latvian tailor by the name of Jacob Davis co-patented the process of putting rivets in pants for strength. In 1873, near the end of the Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis for the process of putting metal rivets in men's work pants to increase their durability. The Partnership Between Levi Strauss and Jacob Davis. Davis wrote a personal letter to Levi Strauss, who was Davis’ main supplier of raw materials and already then was a reputable businessman in the area. Levi Strauss & Company . This small innovation marked a transformative moment in American style - it was the birth of the blue jean. Davis suggested that together they could seek patent and divide the costs. On May 20, 1873, they received U.S. Patent No.139,121. In 1873, Levi Strauss & Company began using the pocket stitch design. The result was the Levi’s ® 501 ® Original.

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